Industry Eye: Prospecting - Sears, Edwin Watts Golf Team Up for Store-Within-a-Store Model

Edwin Watts was looking to break into the mall-based retail environment, and Sears presents an ideal fit because of its national footprint and affiliations with high-end brands such as Craftsman Tools and Nordic Track, whose demographics mirror Watts'. The Watts shops within Sears will be manned by Edwin Watts Golf associates, and offer a similar layout and shopping experience to the company's free-standing shops.