Industry Eye: Prospecting - Sears, Edwin Watts Golf Team Up for Store-Within-a-Store Model

Pairing the two storied brands figures to mesh diverse demographics — Sears' budget-conscious consumers with Watts' more high-end buyers. This wasn't an accident.

"As the golf industry is seeking opportunities to increase participation and interest across all demographics, this retail model will allow a new audience of consumers to experience golf each time they visit their local Sears store," said John Watson, CEO of Edwin Watts Golf Shops, in a company press release. "This partnership with Sears is a significant development in the golf industry as it expands the access of service-oriented golf retail to all levels of golfers, while helping to drive new players to the game."