Prospecting: Sears Drives Traffic to its Stores With Social Gaming Technology

The SCVNGR app helps create customer loyalty as well by offering bigger discounts to those who complete more challenges and earn more rewards points.

"Sears is all about creating a positive, fun and rewarding shopping experience for our customers," said Nick Grayston, senior vice president and president of Sears Footwear, in the SCVNGR release. "We're leading the next wave of shopping innovation by offering the latest mobile apps and location technologies to help our customers get the best deals while they're at our stores."