Sears Drives Traffic to its Stores With Social Gaming Technology

By Meredith Cunningham

Once players have completed all the challenges, they earn points and receive rewards to redeem at Sears. With 3,648 challenges completed, 2,736 rewards redeemed and 11,596 points earned since April of this year (as of press time), it looks like the campaign is catching on.

"SCVNGR's game platform presents a huge opportunity for retailers looking to drive consumers to specific areas of their stores," said Chris Mahl, senior vice president and chief brand alchemist at SCVNGR, in a company press release. "It gets them interacting with products and rewards them for having a good time."