Prospecting: Sears Drives Traffic to its Stores With Social Gaming Technology

Sears has driven new traffic to its brick-and-mortar locations by partnering with SCVNGR, a social gaming and check-in service.

Here's how the partnership works: While in a Sears store, consumers can pull out their smartphone, launch the SCVNGR app and check in to the Sears location they're currently at. These consumers then create a profile and begin participating in various challenges. For example, Sears' fitness and footwear department's challenge reads: "Tread Softly: Make yourself at home in the shoe aisle and find the coolest tread. Snap a photo and then caption it with where you want to leave your mark in the world!"