Sears a Digital Retail Genius?

The report ranks retailers on the proficiency of their website and e-commerce capabilities, digital marketing techniques, social media presence, and mobile functionality. Their overall score is then slotted into one of five categories (genius, gifted, average, challenged, feeble) based on more than 850 data points. The top three retailers scored over 140 points, distinguishing their digital competence above the rest by reaching consumers through "creative messaging on a variety of devices in many online environments."