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While Crotty says it’s too soon to have any reportable numbers, one of the key measures he’s looking at is how many people started their site visit with a search and left the site without making a purchase.
“We know it has drastically improved. We had a lot of ‘no results’ search matches previously and have virtually none now.”
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- Companies:
- Neiman Marcus Direct
Alicia Orr Suman
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