Search Sophistication

Another benefit for this multi-channel retailer: “We can direct people to our stores for brands we don’t sell online, such as Chanel.”

Three-month Search

Finding the right system took about three months. The new software platform launched last fall, prior to the holiday season. “There have been no issues whatsoever on the marketing side,” say Crotty. “And it’s been seamless from the users’ perspective.”