Search Marketing: Vertical Search Holds Great Value for B-to-B Catalogers

True vertical search engines give industrial and business marketers the ability to put their messages directly in front of a highly targeted audience without all the waste of mass-market search engines. You pay for a highly targeted, active user base that you can use to generate actionable results quickly, rather than accumulate a useless pile of Web statistics. So if your customers can find a needle now, they won’t go to a giant haystack with needles buried in it. They’ll go looking through a pile of needles.