Search Marketing: Vertical Search Holds Great Value for B-to-B Catalogers

But when evaluating vertical search engines, don’t assume that all clicks are leads. Often, clicks remain faceless and uncontactable. They’re not worth much unless you’re converting them. So, know who they are and if they’re qualified.

You can maximize your presence on vertical search engines and qualify those potential leads by sending visitors to a landing page where you offer them something of value for visiting. Make it possible for them to tell you who they are so you can make an effort to convert these clicks into leads and customers.