Search Marketing: Vertical Search Holds Great Value for B-to-B Catalogers

Consider the fact that search is the new cognitive framework for buyers of industrial, technical and business products and accordingly, industrial marketers must radically shift their marketing mixes to online channels if they haven’t done so already.

Those marketers involved in specialized online marketplaces to generate intelligence-rich, contactable and highly measurable sales leads are reaping the benefits. So when evaluating a potential vertical search engine, consider that a true vertical search engine is based on three fundamental principles: