By
Joe Keenan
, Senior
and Catalog Success
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5. Operate quickly and efficiently. Your conversion path needs to load fast and look clean and simple. Consumers won’t waste their time waiting for the next screen to appear or wading through useless information, such as a CEO’s bio. They’ll simply leave your site. Make your screens short and to the point, the whitepaper says.
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- Companies:
- Bronto Software
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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