Search Marketing and its Legal Risks

By Joe Keenan and Catalog Success

Wilcox noted that the courts are still grappling with search engine marketing and how to ready trademark infringement, and it’s best to bring in your own experts to advise you on these complicated issues.

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Catalog Success Author's page