Search Marketing: How to Successfully ‘Land’ on Your Feet

* Generate product pages dynamically with navigation, search results and best-sellers.

Beck used the example of a landing page from a search for platform beds. The resulting landing page had the replacement of the standard left navigation with the ability to refine searches with key attributes, focusing in this instance on such relevant keywords as beds, size and manufacturer. The products that appeared were the company’s best-sellers, with customer product reviews included in the results.