By
Joe Keenan
, Senior
and Catalog Success
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* Don’t ask customers to fill anything out when they get to the landing page;
* Make them visual with a limited amount of text, particularly for retail stores; and
* Have product selections update dynamically based on factors such as availability, new additions, sale items, etc.
2. Create targeted merchandising zones. Use space effectively to display products, Chapman said, noting the following key factors:
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