By
Joe Keenan
, Senior
and Catalog Success
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1. Make it quick and easy for the consumer. Consumers want to quickly find what they need. In fact, Forrester Research says that nearly half of people who visit a landing page leave within eight seconds. So, your landing page needs to connect buyers with their product without making them have to search or wait for it. Beck noted the following ways to make landing pages as convenient as possible for consumers.
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