Nail the Landing

Split Testing
Split test different paid-search landing pages. Regardless of which e-commerce platform you’re using, you can split test a Google paid-search ad. In Google, simply create two ads with the same creative, but with links to different pages on your site.

If you’ve applied conversion tracking, Google will even report on the results for you. From your AdWords account, navigate through the campaign management tab to the ad group you’re testing. The ad variation tab will show you the results of your split test.