Nail the Landing
Why creating the right landing page is just about all that matters
Direct catalog-driven traffic to specific pages on your site. Almost all catalogers break the first rule listed above; they print a single URL in their catalogs that dumps everyone onto the homepage.
Why make someone browsing a specific page in your catalog go to your homepage and search for the item? Instead, print destination URLs on pages in your catalog, such as www.touchstonecatalog.com/rooster. Then, populate those pages with the appropriate catalog products.
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