Nail the Landing
Why creating the right landing page is just about all that matters
Web Platform Handcuffs
So why don’t more mailers give landing pages respect? In many cases, catalogers feel handcuffed by the limitations of their Web platforms, so they just find a page on their existing sites that comes closest to following the rules above.
While it’s true that some Web platforms allow more flexibility than others, really creative catalogers are applying techniques that can work on any site. Here are some examples:
- Companies:
- Positive Promotions
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