Nail the Landing
Why creating the right landing page is just about all that matters
Most catalogers know the cardinal rules:
1. don’t simply dump traffic onto the homepage;
2. make sure the landing page delivers on the promise that drove the shopper to the site with consistent products, benefits, offers and branding; and
3. include some urgency device, such as a deadline, to increase clickthroughs and conversion.
- Companies:
- Positive Promotions
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