Nail the Landing
Why creating the right landing page is just about all that matters
Smart catalogers have figured out that they can double profits by creating targeted landing pages for visitors from:
• paid-search ads;
• e-mails; and
• URLs printed in catalogs (the most overlooked source of landing page traffic!).
Sound too good to be true? The chart below shows what a 20 percent boost in landing page response rate means for your site.
- Companies:
- Positive Promotions
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