Nail the Landing

Ad Hoc Web Design
You can also make a landing page out of e-mail creative. Most platforms allow you to add HTML directly to your site. You’ve already done more than half the work just by creating the e-mail. Now use that HTML to reinforce all the direct marketing elements from that e-mail. Make sure, though, that you add buttons to allow the shoppers to “Buy Now” or navigate quickly to a page where they can purchase. If you’re not sure if this will work for you, test it.