Nail the Landing

Enterprise class analytics packages, such as Omniture and Coremetrics, show you conversion by landing page. You can still get a sense of which pages are working for you, however, even if all you can afford is Google Analytics. In Google, the “top landing pages” report displays the number of entrants and bounce rate by page. Bounce rate refers to the number of entrants who looked only at that page before leaving your site. Your best landing pages will have a bounce rate of 20 percent or less.