Nail the Landing
Why creating the right landing page is just about all that matters
If your e-commerce platform allows you greater control, you can get more creative with your tests. But even a basic platform such as Yahoo! Store can test different e-mail landing pages.
Natural Landing Pages
These techniques don't necessarily require new site design. Drive traffic to landing pages that are already converting well. Even if you’ve never focused on landing pages, you’re bound to have pages on your site that convert better than others. Design the e-mail, ads and destination URLs to feed those pages.
- Companies:
- Positive Promotions
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