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Joe Keenan
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The average consumer has become so jaded over time that editorial integrity is a thing of the past. If GQ can offer me entertaining content and at the same time sell me a pair of shoes that I need, that convenience trumps any concern I may have over collusion between the publisher and advertiser. And this is coming from a journalist. Imagine what folks not in my line of work think.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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