Check it Out: Editorial Meets E-Commerce

As for the editorial on Sharpmen.com, the designers, artists and companies behind the various products promoted on the site supply the latest news and trends on what's happening in men's lifestyles. The online magazine has proven to be an outlet for some lesser-known retailers to spread the word about their brand and reach a targeted male demographic. Retail partners of Sharpmen.com include Charles Alexander Neckwear, a U.K.-based retailer of high-end neckties, and Menaji, a retailer of skincare products designed for men.