Check it Out: Editorial Meets E-Commerce

Magazines are positioning their e-commerce efforts as an added benefit to their readers. No longer do readers have to leave a publication's digital issue or website to search for products being written about. The magazine can be a conduit for a purchase or in some cases the merchant itself. For example, a reader of Elle that wants to purchase the latest makeup being written about doesn't have to search the web for it. A clickable link in the story will bring them right to it.