Check it Out: Editorial Meets E-Commerce

The intersection of content and commerce isn't a surprising development, however. Retailers have known for years the benefit that having relevant content (e.g., blog posts, product and how-to videos, customer reviews) on their site can have for their business, from improving organic search rankings to creating a better overall shopping experience. Retailers shouldn't worry about editorial integrity holding them back. Their job is to sell things and consumers know it.