Search Engine Use for Product Research Expands in Myriad Ways, Survey Shows

* Although 22 percent of adults first turned to Google for product research on average, the survey shows that 27 percent of shoppers who make more than $50,000 per year used it while 20 percent of shoppers who make less than $50,000 used it.
* About 8 percent of adults, regardless of income, first use Yahoo! search to do product research.
* 6 percent of adults first go to Amazon.com for product research; 7 percent of those who earn more than $50,000 go to the site, 5 percent of those who make less than $50,000.
* 3 percent of shoppers view eBay for product research; 2 percent of those who make more than $50,000 go to the site, 4 percent of those who make less than $50,000.
* 2 percent of shoppers first turn to Walmart.com for product research; 1 percent of those who make more than $50,000 visit the giant, 3 percent of those who make less than $50,000.