Search Engine Use for Product Research Expands in Myriad Ways, Survey Shows

More than 85 percent of consumers say they research products online before stepping into a store to make a purchase, according to BIGresearch’s June “Consumer Interactions and Intentions” survey. The market research company’s survey of nearly 7,500 respondents also reveals that of those who said they researched online before buying at a retail location, 58 percent made less than $50,000 a year and 59 percent were between 25 and 54. The survey also broke down the five most popular sites for product research.