SEO in the World of Web 2.0

Widgets, the mini applications webmasters are encouraged to place on their sites to pull data from an external source, also are in most cases inaccessible to search engine spiders. Most widgets are built in search engine unfriendly Flash or AJAX.

A well-loved widget in the blogosphere is Eurekster’s Swicki (http://swicki.eurekster.com), which you may have seen in the sidebars of popular blogs like TechCrunch’s (www.techcrunch.com) “What’s Popular” buzzcloud. Under our tutelage, Eurekster made its widget more search engine friendly and reaped the benefits with a huge influx of search-referred traffic.