SEO in the World of Web 2.0

Here, progressive enhancement renders a non-JavaScript version of the AJAX application for spiders and JavaScript-incapable browsers. A low-tech alternative to progressive enhancement is to place an HTML version of your AJAX application within noscript tags.

Other options include rendering static HTML pages from product searches, as the vertical shopping engine Become.com does. Google’s guidelines warn that your search result pages must provide value to users to warrant inclusion in its index. So, extra care must be taken if employing this approach.