SEO in the World of Web 2.0

So, the onus is on you to render them search engine friendly. Let’s start with Flash, a technology with which many of us already are familiar. Some search engines, including Google, have rudimentary means of extracting content and links from Flash. Nonetheless, any content or navigation embedded within a Flash movie will, at best, rank poorly in comparison to a static, HTML-based counterpart, and at worst, not even make it into the search engine’s index.