SEO in the World of Web 2.0

By then applying specific blog optimization tactics — such as using “sticky” posts to add keyword-rich intro copy to category pages, incorporating topical tag clouds and tag pages into your blog, and overriding the automatically generated title tags with custom-written ones — you can really make your blog hum. Wikis tend to do fairly well in search engines, too, because wikis are text-rich, frequently updated, and heavily linked internally. But they’re also more susceptible to spam, and the content is only as good as the contributors.