Cover Story: Weird Science
Search engine optimization, viral web video and social marketing an explosive mix for Steve Spangler Science
A recent test of Google revealed that Steve Spangler Science ranked No. 1 for "science experiments," No. 2 for "science experiment" and No. 4 for "science toys."
"To a large extent, SEO has been the engine powering the company's online growth," says Stephan Spencer, vice president of SEO strategies for Covario, who's worked extensively with Steve Spangler Science to develop its site. "A top ranking in Google's organic listings acts like an implied endorsement from Google. It gives searchers the impression that Steve Spangler Science is in the same league as companies 10 times larger."
- People:
- Steve Spangler
- Places:
- Denver
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