Cover Story: Weird Science

Referring to them as "link baiting" campaigns, Steve Spangler Science offers interesting and engaging content that other bloggers, journalists and webmasters frequently link to, helping drive up the company's rankings. For example, Steve Spangler Science created a widget for its Science Experiment of the Week, a free newsletter sent to subscribers with a new science experiment showcased each week. The widget has been viewed nearly 750,000 times, which builds brand awareness, traffic and links.