Cover Story: Weird Science

While not openly marketing to kids, that doesn't mean Steve Spangler Science isn't listening to them. Company representatives, dubbed "Spangler Science Ambassadors," visited 65,000 students in 120 schools last year, sharing the science experiments 
featured on its website in person. The feedback gathered at these events and teacher conferences helps the company better serve its 
customers going forward. In particular, customer feedback helps in product development.