Cover Story: Weird Science

The next social media endeavors Steve Spangler Science is tackling include science-related mobile phone apps, Facebook apps and widgets.

Adults Only
Despite its products overwhelmingly ending up in the hands of kids, Steve Spangler Science has made a concerted effort to market only to adults. Its website, catalogs and other marketing campaigns are geared to the teachers, parents and science enthusiasts making purchases, not the children ultimately using the products. And in some respects, the company believes this has helped attract more kids to the brand.