Cover Story: Weird Science
Search engine optimization, viral web video and social marketing an explosive mix for Steve Spangler Science
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joe
keenan
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Steve Spangler has managed to make science cool … and at the same time earn a living. For the teacher turned retailer, the focus has remained the same: to educate kids, particularly about science. And if that means turning bottles of Diet Coke into erupting geysers in the process, all the better.
Founded in 1990, Steve Spangler Science is the offshoot of a man's lifelong obsession with science. After 11 years as a science teacher, Spangler shifted directions. He decided to bring his passion for science to a wider audience, and a mail order catalog offering educational toys and science-related products was born.
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- People:
- Steve Spangler
- Places:
- Denver
joe
keenan
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