Search Engine Optimization: Three Tips to Improve Search Traffic

* Look at your top 10 keywords. Brian Elliot, chief operating officer at Emeryville, Calif.-based Alibris, a merchant of hard-to-find and out-of-print books, noted that looking at averages doesn’t allow you to gauge your search engine efforts’ health. “Your average conversion from keyword searches may look great, but you’ll have to drill down deeper to see which keywords in particular are converting,” he said. Specifically, he suggested that merchants look at their top 10 and bottom 10 keywords to get a better idea of how well these keywords are performing, and how they might better optimize those words for campaigns.