Search Engine Optimization: Three Tips to Improve Search Traffic

* Build a sitemap. Even if it’s not accessible by visitors to your online store, a sitemap always should be included on your Web site, said Stephan Spencer, founder and president of Madison, Wis.-based Web design and consulting company Netconcepts. The site map will add priority to site pages that you’ve specified. It’s likely you’ll want Google’s search engine spiders to frequently crawl the pages you most often update, he said.