Search Engine Optimization: Strategies to Increase Traffic for Long-tail Keywords

Copy optimization: Although copy optimization often is considered tedious, it’s effective. Netconcepts suggests a scalable alternative to rewriting copy on every page of your site. Lightly touch key elements, such as title tags, on thousands of pages in short amounts of time, then check for changes in search traffic to those pages. Expand and rework the copy on pages that have achieved little change in search traffic, unless the estimated ROI for those changes exceeds the worth of those changes. This, Netconcepts writes, eliminates the need to arbitrarily write new copy without informed selection criteria or test results.