Search Engine Optimization: Know When to Outsource Your Search Marketing Campaign

3. You’re too busy to regularly evaluate your creative and promotions. If you don’t test and improve on an ongoing basis creative elements in your search campaign, conversion could drop as new competitors increase bid prices and make it harder for you to achieve customer visibility, Oneupweb notes. The same goes for promotions. Are you still offering “free shipping by Dec. 25” in January? Creative and promotions need to be honed, tested and retested as your competition reacts to your improvements, the whitepaper’s authors point out. A search marketing firm can help you keep up with these tasks.