Search Engine Optimization: Know When to Outsource Your Search Marketing Campaign

2. You’re too busy to review daily your PPC accounts. The risk in not regularly monitoring your search marketing programs is accidently running through a significant sum of money due to click fraud, or missing opportunities to build the program successfully. To run a successful PPC campaign, you must establish and review search metrics often enough to determine trends or patterns, which you then can use to adapt the campaign to capitalize on those opportunities.