Search Engine Optimization: Know When to Outsource Your Search Marketing Campaign

Like any successful marketing initiative, a pay-per-click (PPC) search marketing campaign requires careful planning and regular maintenance. But should you perform campaign maintenance in house or outsource it?

Oneupweb, a natural and paid search marketing firm, outlines the following triggers to help catalogers know when it may be time to seek outside help for their PPC campaigns in its recent whitepaper,”Fresh Google and Yahoo! Paid Search Strategies for C-Level Execs.”