Search Engine Optimization: How To Gain Good Positioning In Search Engines

3. “Learn what are best practices and how to detect deceit.” Be wary of such spam tactics as invisible and hidden text, keyword stuffing, tag stuffing, hidden links, duplicate machine-generated content, doorway pages, redirects, cloaking, page swapping and link spamming.

Often, if you highlight white space you can see hidden keywords, she pointed out. Keywords are often stuffed below the fold. As for bait and switch, “Don’t feed search engines anything you wouldn’t want your users to see,” she noted.