Search Engine Optimization: How To Gain Good Positioning In Search Engines

In a session during the DM Days New York Conference held last week, Amanda Watlington, chief executive officer of consulting firm Searching For Profit, offered up five tips on ways marketers can best position themselves in search engines:

1. “County fair principle: You must be present to win.” If your site isn’t visible to search engines, they can’t and won’t list it, she pointed out. “My client had a nice large site,” she said, “but navigation was invisible to search engines.” She advised the client to monitor how much time its site was active and live by checking logs and asking hosts when the site is down.