Search Engine Optimization: Find a Partner and Run, Day-Timers’ Exec Advises

He also outlined some key search engine optimization obstacles:

* dynamic URLs/session IDs;
* poor internal linking;
* lack of unique content;
* temporary redirects;
* vanity domains;
* minimal external linking; and
* lack of unique meta data.

He also advised that marketers keep on top of other potential opportunities, such as blogs, mobile search, social networks and others. “Invest the time and money to make a difference,” he said. “It’s no longer enough just to be online. [In search,] we’re coming back to traditional direct marketing and return on investment measures.”