Search Engine Optimization: Find a Partner and Run, Day-Timers’ Exec Advises

* average order amount is $50;

* gross profit per order is $25 or 50 percent margin;

* 1,000 customers to recoup $25,000 optimization spend.

He added, however, that if only 80 percent of customers are new, then you’ll need 1,250 total customers to justify the $25k spend to acquire new customers at breakeven.