Search Engine Optimization: Find a Partner and Run, Day-Timers’ Exec Advises

“Make the agency understand your business,” he said. “Day-Timers is very unique in that we’re a seasonal business selling dated calendar pages. So we have one order per customer per year, one line item. So, it’s very important to understand the scale and how you’re going to optimize.”

Tweedie said that you can use direct marketing rationale for working with a paid search agency. For example, if acquiring new customers at a breakeven is your success criteria, the following ROI calculation could be used to justify a $25k spend per month on search optimization: